Antecedents and Consequences of Usage Intention of Online Bookstore

碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 102 === The main purpose of this study is to validate and understand their readers using online bookstore and the factors that affects it. Research is based on " deconstruction theory of planned behavior "and using this structures to validate reade...

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Bibliographic Details
Main Authors: Chueh-Ming Wang, 王覺明
Other Authors: Hao-Chen Huang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/eax479