Effects of Relationship Marketing and Corporate Image on Customer Satisfaction and Customer Loyalty:A Study on Bank Credit Department

碩士 === 國立高雄應用科技大學 === 財富與稅務管理系碩士在職專班 === 102 === In recent years, competition in the banking sector, businesses are no longer confined to banks themselves, it is extended to all financial aspects of the insurance industry, securities industry, and others, while the financial sector accepts deposits...

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Bibliographic Details
Main Authors: Ya-Ling Lee, 李雅玲
Other Authors: Chuen-Ping Chang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/6sx2gn