The Research of Factors Affecting Customer Satisfaction :Perceived Value as a Mediator and an Example to Taiwan Lottery

碩士 === 國立高雄應用科技大學 === 高階經營管理研究所碩士在職專班 === 102 === According to the data of Taiwan Lottery Company, there have been more than 5,000 lottery stores in Taiwan. This shows that promoting customer satisfaction under a competition environment has become the primary success factor of the lottery busin...

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Bibliographic Details
Main Authors: WANG, YUEN-CHIH, 王越智
Other Authors: WANG,CHUNG-YU
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/b3aay8