The Strategic Approaches to Affecting Consumers’Attitude towards Online Shopping: An EmpiricalStudy in Vietnam.

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 102 === To ensure the success of online business, it is important for the businesses as well as the retailers to understand the factors affecting their targeted customers’ online shopping attitude. The purposes of this study include two folds. The first sectio...

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Bibliographic Details
Main Authors: Nguyen Thi Lan, 阮氏蘭
Other Authors: Lai Wang Wang
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/gkw35n