The Comparative Analysis of Customer Satisfaction in Australia and New Zealand bank (ANZ) in Taiwan and Vietnam

碩士 === 國立高雄應用科技大學 === 製造與管理外國學生碩士專班 === 102 === This thesis attempts to identifying the main factors of affecting customer satisfaction whose are using service of ANZ bank and proposing the strategies to improve service quality, attract and retain customers in Vietnam and Taiwan. In this thesis, wit...

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Bibliographic Details
Main Authors: Nguyen Truong Xuan, 阮長春
Other Authors: Ying – Fang Huan
Format: Others
Language:en_US
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/07942347516178578256