The Study of the Key Factors of Purchasing Decisions of Consumer Perspectives on Price in Selecting Private Brands
碩士 === 高苑科技大學 === 經營管理研究所 === 102 === Abstract The purpose of the research is to understand the key factors of purchasing decisions of consumer perspectives on price in selecting private brand through the use of Delphi method and Analytical Hierarch Process (AHP).It will also implement a literature...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/37x82r |