Word-of-Mouth Effects: Comparing Vietnamese and American Consumers
碩士 === 龍華科技大學 === 企業管理系碩士班 === 102 === Word-of-Mouth (WOM) is one form in marketing, which can give strong influences on society and consumers. This project proposed three hypotheses, a survey for collecting data to researching the influences of WOM on young people, especially between American and V...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/50826213554818238773 |