Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan
碩士 === 龍華科技大學 === 企業管理系碩士班 === 102 === In this study, a research is conducted on users continuing use mobile communications Application based on Technology Acceptance Model (TAM). This research will investigate how personal innovativeness and herding behavior can affect user’s perceived ease of use....
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/x3stz4 |