Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan
碩士 === 龍華科技大學 === 企業管理系碩士班 === 102 === In this study, a research is conducted on users continuing use mobile communications Application based on Technology Acceptance Model (TAM). This research will investigate how personal innovativeness and herding behavior can affect user’s perceived ease of use....
Main Authors: | , |
---|---|
Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
|
Online Access: | http://ndltd.ncl.edu.tw/handle/x3stz4 |
id |
ndltd-TW-102LHU00121026 |
---|---|
record_format |
oai_dc |
spelling |
ndltd-TW-102LHU001210262019-05-15T21:23:37Z http://ndltd.ncl.edu.tw/handle/x3stz4 Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan 個人創新及從眾行為對科技接受模式影響之研究-以台灣 LINE App 為例 Chen, Nian-Cyun 陳念群 碩士 龍華科技大學 企業管理系碩士班 102 In this study, a research is conducted on users continuing use mobile communications Application based on Technology Acceptance Model (TAM). This research will investigate how personal innovativeness and herding behavior can affect user’s perceived ease of use. The survey data would be collected from the LINE App users in Taiwan. It conducted an Internet survey, collecting 360 effective responses, and analyzed them with PASW Statistics 18.0 SPSS and AMOS 21.0 statistical software was utilized to conduct Descriptive Statistical Analysis, Reliability Analysis, Analysis of Variance, Correlation Analysis and AMOS for testing the hypotheses of this study. The empirical results show that: (1) personal innovationness has significant positive effect on perceived usefulness ; personal innovationness no significant has positive effect on perceived ease of use ; (2) herding behavior has significant positive effect on perceived usefulness ; herding behavior no significant has positive effect on perceived ease of use ; (3) perceived playfulness has significant positive effect on attitudes ; perceived playfulness has significant positive effect on satisfaction ; (4) perceived ease of use has significant positive effect on perceived usefulness and attitudes ; perceived ease of use no significant has positive effect on perceived playfulness ; (5) perceived usefulness has significant positive effect on attitudes ; perceived usefulness no significant has positive effect on satisfaction ; (6) attitudes has significant positive effect on satisfaction. Huang, Sheng-Ju 黃聖茹 2014 學位論文 ; thesis 75 zh-TW |
collection |
NDLTD |
language |
zh-TW |
format |
Others
|
sources |
NDLTD |
description |
碩士 === 龍華科技大學 === 企業管理系碩士班 === 102 === In this study, a research is conducted on users continuing use mobile communications Application based on Technology Acceptance Model (TAM). This research will investigate how personal innovativeness and herding behavior can affect user’s perceived ease of use. The survey data would be collected from the LINE App users in Taiwan. It conducted an Internet survey, collecting 360 effective responses, and analyzed them with PASW Statistics 18.0 SPSS and AMOS 21.0 statistical software was utilized to conduct Descriptive Statistical Analysis, Reliability Analysis, Analysis of Variance, Correlation Analysis and AMOS for testing the hypotheses of this study. The empirical results show that: (1) personal innovationness has significant positive effect on perceived usefulness ; personal innovationness no significant has positive effect on perceived ease of use ; (2) herding behavior has significant positive effect on perceived usefulness ; herding behavior no significant has positive effect on perceived ease of use ; (3) perceived playfulness has significant positive effect on attitudes ; perceived playfulness has significant positive effect on satisfaction ; (4) perceived ease of use has significant positive effect on perceived usefulness and attitudes ; perceived ease of use no significant has positive effect on perceived playfulness ; (5) perceived usefulness has significant positive effect on attitudes ; perceived usefulness no significant has positive effect on satisfaction ; (6) attitudes has significant positive effect on satisfaction.
|
author2 |
Huang, Sheng-Ju |
author_facet |
Huang, Sheng-Ju Chen, Nian-Cyun 陳念群 |
author |
Chen, Nian-Cyun 陳念群 |
spellingShingle |
Chen, Nian-Cyun 陳念群 Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan |
author_sort |
Chen, Nian-Cyun |
title |
Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan |
title_short |
Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan |
title_full |
Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan |
title_fullStr |
Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan |
title_full_unstemmed |
Effects of Personal Innovativeness and Herding Behavior on Technology Acceptance Model: A Case Study of LINE App in Taiwan |
title_sort |
effects of personal innovativeness and herding behavior on technology acceptance model: a case study of line app in taiwan |
publishDate |
2014 |
url |
http://ndltd.ncl.edu.tw/handle/x3stz4 |
work_keys_str_mv |
AT chenniancyun effectsofpersonalinnovativenessandherdingbehaviorontechnologyacceptancemodelacasestudyoflineappintaiwan AT chénniànqún effectsofpersonalinnovativenessandherdingbehaviorontechnologyacceptancemodelacasestudyoflineappintaiwan AT chenniancyun gèrénchuàngxīnjícóngzhòngxíngwèiduìkējìjiēshòumóshìyǐngxiǎngzhīyánjiūyǐtáiwānlineappwèilì AT chénniànqún gèrénchuàngxīnjícóngzhòngxíngwèiduìkējìjiēshòumóshìyǐngxiǎngzhīyánjiūyǐtáiwānlineappwèilì |
_version_ |
1719114127380578304 |