The Influence of Service Quality, Green Marketing, Corporate Image and Social Responsibility on Purchase Intention:The Case of McDonald's
碩士 === 嶺東科技大學 === 國際企業研究所 === 102 === This study aimed to explore the Influence of Service Quality, Corporate Image, Green Marketing and Corporate Social Responsibility on Consumer Purchase Intention. However, this study applied quantities research and develops multiple-item measures of multiple-dim...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9t64j6 |