An Empirical Study for the Determinants of Consumer Participation in the On-Line Group Buying: An Example of Luggage
碩士 === 嶺東科技大學 === 國際企業研究所 === 102 === Under the rise of network group-buying, except buying goods together with familiar friends in real life, consumers can also form groups of strangers through the internet with each other, under the leadership of primary shoppers, to integrate internal opinions an...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/7h84g5 |