The Effects of Sports Marketing on the Enterprise Brand and Purchase Intention
碩士 === 康寧大學 === 企業管理研究所 === 102 === In recent years, along with the general improvement of people's living standards, domestic sports industry becomes more and more booming. Both domestic and foreign enterprises have begun to sense the importance of investment in sports marketing. The goa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35696169985610341432 |