A Study on the Chiku Yanshan Marketing Strategies

碩士 === 康寧大學 === 資訊傳播研究所 === 102 === Due to the low price of salt in the international market, Taiwan’s salt industry has been shrinking since 1980s. As a result, Taiwan Salt Company (now TAIYEN Biotech) shut down its salt plant in Chiku in 2002, leading to the end of 338 years of Taiwan’s salt indus...

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Bibliographic Details
Main Authors: Shu-Ya Tsai, 蔡淑雅
Other Authors: Ping-Feng Chao
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/61971707078298818578