The study for the relationship between tourism image, travel experience, perceived value and satisfaction of tourists - to Sun Moon Lake National Scenic Area as an Example

碩士 === 康寧大學 === 國際企業管理研究所 === 102 === The purpose of the study was to investigate the relationships between tourism image, travel experience, perceived value and satisfaction in Sun Moon Lake National Scenic Area. The questionnaire survey of the self-edited “The Study for the relationship between To...

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Bibliographic Details
Main Authors: Ting-chun Lai, 賴亭君
Other Authors: Lin Cheng-te
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/wj4rbe