Factors that affect purchase intention of fruit and vegetable wholesalers during the auction process – moderation based on perceived risk

碩士 === 銘傳大學 === 企業管理學系碩士班 === 102 === In the domestic raw material supply system, in addition to being sold through contracts, most perishable agricultural goods are directly shipped to large volume purchasers and consumers’ markets; however, if there is a shortage in the market, most of these goods...

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Bibliographic Details
Main Authors: Cha-Yang Chen, 陳佳揚
Other Authors: Lee Chuan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/2e24b2