The Effect of Enduring Involvement on Place Attachment – A Case of Guang Hua Computer Market

碩士 === 銘傳大學 === 企業管理學系碩士班 === 102 === This study aims to investigate the relationships among enduring involvement, place attachment, satisfaction and loyalty. This study selects the male customers of Guang Hua computer market as the research objectives. The final sample was comprised of 413 valid qu...

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Bibliographic Details
Main Authors: Chih-Chieh Chen, 陳志傑
Other Authors: Chi-Yun Chiang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/e49thd