A Study on Potential Hepatitis Patients Purchasing Intention for Cancer Insurance
碩士 === 銘傳大學 === 風險管理與保險學系碩士班 === 102 === The aim of this study is to discuss the relationship between the risk perceptions of liver cancer patients and purchasing intention of personal cancer insurance. The statistical data focuses on consumers older than 20 and younger than 65 living Taiwan from...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2014
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Online Access: | http://ndltd.ncl.edu.tw/handle/81402698214031709407 |