An Influence of Television Appeal and Life Style on the Advertising Preference of Female Underwear
碩士 === 銘傳大學 === 商品設計學系碩士在職專班 === 102 === In Taiwan, there are almost 250-300 one hundred million business opportunities in female lingerie market. The main purchase information is from TV commercial, and it occupies eighty percent of whole information. According to Yu-Ling Chou(2004), there were 83...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/25270674335731568099 |