Influences of Brand of Origin on Purchase Intention and Product Evaluation: Moderating by Manufacture of Origin Brand Image
碩士 === 銘傳大學 === 國際企業學系碩士在職專班 === 102 === Schooler’s (1965) paper is the groundbreaking article, the first ever published on country-of-origin (COO) issue. Since then, numerous researches have successfully employed factors such as country-of-origin, country image, or country stereotype in evaluating...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/6gat8h |