The Effect of Green Marketing on Business Image and BrandEquity: Brand Community Loyalty as Moderator
碩士 === 銘傳大學 === 國際企業學系碩士班 === 102 === This study examines that as consumers exposure to green marketing advertisements, the influence among the corporate images, brand equity, and community loyalty on the corporate images. By testing to the consumers, we find that green marketing has a positive impa...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/q7t6d9 |