The Impact of Relationship Quality and loyalty on group-buying website－A Case Study of Groupon
碩士 === 銘傳大學 === 應用統計資訊學系碩士班 === 102 === In recent years, the development of Internet that consumers buy something online to replace physical store. The rise of group buying websites which are in Taiwan, and it gets a total turnover of four billion in 2012. Group-buying websites are important i...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/71706855623540360940 |