Case Study in Brand Public Relations of Organic Industry –An Example of Santa Cruz Organic Chain Store
碩士 === 銘傳大學 === 傳播管理學系碩士在職專班 === 102 === The sustainable development of brand is the key. In recent years, the organic industry has been very prosperous in Taiwan. The thesis is arranged by the research and analysis about brand characteristics and public relations from the point of view of organic i...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/s35343 |