A Study on TV Product Placement in Taiwan and A Concurrent Study on The Chinese TV Title Sponsorship Production
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 102 === Title Sponsorship has been widely used in television programs in recent years. In China, for example, the well-known company Mengniu Dair sponsored 2,300 million CNY in a singing show“Super Girl” by inserting its logo along with the show name, which leading to t...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97889322114180505630 |