Technology Acceptance Model of Consumer Willingness to use Digital Interactive TV Shopping
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 102 === Faced with the advent of the era of virtual channels, consumer changes in the mode of consumption and has more choices, such as online shopping, TV shopping, digital interactive TV shopping. Digital interactive television shopping service, unlike traditional tim...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/72245807016044811116 |