The Impact of Relationship Marketing and Sales Promotion on Customer Loyalty: The Cases of Counter Cosmetics Brand
碩士 === 銘傳大學 === 傳播管理學系碩士班 === 102 === The purpose of this study was to examine the relationships among relationship marketing, sales promotion and customer loyalty. The convenience sampling was applied in this study. 500 questionnaires were distributed and 440 questionnaires were returned, 19 questi...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/54149592503499481914 |