The moderating effect of variety seeking in beer products: The relationships among customer''s perceived value, attitude and purchase intention
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === This study attempts to adjust the model theory of Wilkie(1994), explore customers seek to different beer products for a variety of beer products perceived value, customer attitude and purchase intention. Hence, questionnaires were collected from June to July...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/jtckw4 |