Effects of Destination and Country Images toward Travel Satisfaction and Behavioral Intentions: The Case of Chinese and Taiwanese Tourists Visiting Kinmen
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === The image influenced satisfaction and behavioral intention. It also can help to build market segmentation and promoting strategies.The purpose of the study was to offer an integrated approach to understanding destination and country images (cognitive, affect...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06239748144498138853 |