Combine Kansei Engineering and Kano Model to Investigate Influence on Travel Blogs'' Touched Marketing of Tourism Products for Consumer Purchase Intention.
碩士 === 銘傳大學 === 觀光事業學系碩士班 === 102 === The study was combined the viewpoints of both Kansei Engineering and Kano Model. The behaviors when consumers browse the traveling blogs and the factors when considering practicability were physically addressed in the study. A model was created in order...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/21221597023310901177 |