Effects of Perceived Value and Perceived Risk on Satisfaction and Behavioral Intention:Evidence from Travel Website Consumers in Taiwan
碩士 === 銘傳大學 === 觀光事業學系碩士在職專班 === 102 === This study suggests that travel portal operator shall meet all types of consumer information search, to cater to the perceived value and reduce the perceived risk, then the designed right browse page and information presentation of travel website to meet moti...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66328703794906105067 |