Brand extension research process and key success factors as an O company example
碩士 === 銘傳大學 === 管理學院高階經理碩士學程 === 102 === Brand extension, for the industry it is a necessary process of development, the use of brand extension to expand the market absorb more of a brand strategy for brand extension success factors for many, but few have a more in-depth study of its failure to exte...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/9q4kc4 |