A Case Study of Marketing Strategy for Beauty SPA Industry in Taiwan --City SPA as an Example

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 102 === This study aimed to investigate the Marketing Strategy for Beauty SPA Industry in Taiwan, and take the City SPA as an example. This study chose three City SPA shops in mid-south area as study cases and through interview method to collect data. By doing so,...

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Bibliographic Details
Main Authors: Hui-Mei Tsai, 蔡惠美
Other Authors: Jen-Hui Chuang
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/uqs8jw