Effects of Marketing Mix Elements on Brand Equity: A Case Study of Thanh Hung House Moving Company
碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 102 === There are about 100 house moving companies around the country concentrating on 3 largest cities including Ho Chi Minh, Da Nang and Ha Noi. They are competing severely in the market to obtain larger market shares. In this competition, house moving companies...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/22874294478386396861 |