Some Solutions to Improve Service Quality and Customer Loyalty in Heineken Viet Nam

碩士 === 美和科技大學 === 企業管理系經營管理碩士班 === 102 === The main purpose of this research is to assess customer satisfaction, loyalty and build models study the factors affecting of clients with services of Heineken. From this study, the proposed recommendations and solutions can be used to increase customer sat...

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Bibliographic Details
Main Authors: Nguyen Minh Tuan, 阮明俊
Other Authors: Mei-Chun Yuan
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/17030812949479981772