A Study of Brand Image, Brand Attitude, Purchase Intentions and Purchase Behavior from Theory of Planned Behavior: For Example in Smartphone
碩士 === 明新科技大學 === 資訊管理研究所 === 102 === As technology advances , people are mobile , wireless Internet access and multimedia entertainment needs have increased significantly , and therefore the rate of consumer smartphone holders increased year by year ; worth noting that the actual purchase of a tend...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/08288978364467761973 |