A Study on Purchase Intention for Safe Food under Food Safety Crisis- Taking Organic Soy Sauce, Cooking Oil and White Rice as Examples

碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 102 === Food safety problems continue to occur one after another in recent years, especially the abuse of food additives, such as clouding agent, toxic starch, copper chlorophyll, etc. The distrust of food safety has caused panic among consumers confused with what t...

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Bibliographic Details
Main Authors: Wu HUI CHING, 巫惠卿
Other Authors: 蔡瑤玉
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/14276386592726284071