The Effect of Brand Image, Brand Attitude, Marketing Strategy, Consumer Ethnocentrism and on Customer Satisfaction and Customer Loyalty-An Empirical Investigation of the hTC Brand Mobile Phone.
碩士 === 明新科技大學 === 管理研究所碩士在職專班 === 103 === Taiwan brand hTC mobile phone market share has been declining trend, with the rapid technological advances, the phone is no longer just a communication tool to contact it, it allows users to integrate the different functions of everyday life tends to be dive...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2015
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66uqgu |