The Discrepancy Between Product Naming and Perceived Image of Smartphones

碩士 === 明志科技大學 === 工業設計系碩士班 === 102 === As information and communication technology has advanced, mobile phones have evolved from bulky mobile devices into smartphones that, despite having slim and light-weight bodies, can satisfy various entertainment, social networking, and business communication n...

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Bibliographic Details
Main Authors: Chen, Yu-Chun, 陳祐群
Other Authors: Chang, Kuo-Pin
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/779yz6