Marketing Mix Strategy to Success in Taiwan Health Food Market

碩士 === 國立政治大學 === 國際經營管理英語碩士學位學程(IMBA) === 102 === This study aims that is suggests the right direction for establishing a successful marketing strategy and activation of Taiwan market for the rightful functional health food, by defining of complicated health care food in Taiwan, reviewing health ca...

Full description

Bibliographic Details
Main Authors: Kim, Young Jin, 金永鎭
Other Authors: Wu, Jack
Format: Others
Language:en_US
Online Access:http://ndltd.ncl.edu.tw/handle/11927248290651313781