Construction and Analysis of Green Brand Associations
博士 === 國立政治大學 === 企業管理研究所 === 102 === In recent years, more and more enterprises are willing to act in socially responsible and environmentally aware ways for building a strong green brand and achieving competitive advantage. Green related issues in enterprises have been an important academic resear...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/71619030923933398809 |