The Impact of Consumer Involvement and Need for Cognition on Consumer Information Search and Word-of-Mouth Communication Behaviors ─The Cost of Information as the Moderator
碩士 === 國立政治大學 === 企業管理研究所 === 102 === Recently, due to the rapid progression of the Internet, consumers get used to do information search on the internet before shopping; and the immense database on the internet facilitate more effective search. In this study we chose consumer involvement and nee...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/88784316874561852583 |