The Effect of Power Structure in the New Product Development Teams on New Product Development Performance: The External Control Perspective
博士 === 國立政治大學 === 企業管理研究所 === 102 === Past studies showed inconsistency in the relationship between the power structure of marketing and R&D in conjunction with new product development (NPD) performance. The reason of the inconsistency might be that the focal industries of each study were not th...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/95ta3s |