The Analyzing of Competitive Strategy and Marketing Strategy of Terrestrial Broadcasting Companies in Digital Convergence Age - A Case Study

碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102

Bibliographic Details
Main Authors: Chang, Chih Hsiang, 張志祥
Other Authors: Chi, Yan Ping
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/8yhcmz