Implementing Channel Marketing Strategies Through Channels—The Case of a Branding Company
碩士 === 國立政治大學 === 經營管理碩士學程(EMBA) === 102 === Facing global competition and high volatility in the market, a major challenge of all firms is to seek long-term survival. Aiming to the future, some Taiwanese companies have changed their business models from suppliers to foreign branding companies to ow...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/58913394772871520363 |