Market-Oriented Chance Discovery toward Service Value Creation
碩士 === 國立政治大學 === 資訊管理研究所 === 102 === Market orientation refers to the business philosophy that focuses on identifying and meeting the stated or hidden needs of customers through various approaches of intelligence gathering activities. To this end, two important capabilities, market sensing and mark...
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| Format: | Others |
| Language: | en_US |
| Online Access: | http://ndltd.ncl.edu.tw/handle/13600185487040018119 |