The Effect of Mobile Advertisement:Investigating the Influence of the Antecedents, Mobile Characteristics and Cognitive Response

碩士 === 國立政治大學 === 資訊管理研究所 === 102

Bibliographic Details
Main Author: 陳怡芳
Other Authors: 管郁君
Format: Others
Language:zh-TW
Online Access:http://ndltd.ncl.edu.tw/handle/5dy5j4