Mobile Device Self-efficacy as a Moderator for the Relationship between Price Sensitivity and Price Comparison
碩士 === 國立政治大學 === 資訊管理研究所 === 102 === Mobile devices are more and more popular today. According to Google’s market report, smart phone penetration rate has reached 51% in Taiwan in 2013. With various features and increasing applications, mobile devices have changed our daily lives in many ways. The...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/zn9f68 |