Relationship among Destination Image, Word of Mouth, and Satisfaction － A Case Study of Yilan
碩士 === 國立政治大學 === 科技管理與智慧財產研究所 === 102 === The major purpose of this research was to explore the relationship among Destination Image, Word-of-Mouth, and Satisfaction. Destination Image includes 3 situations: Expected Destination Image (期待之旅遊目的地意象), Destination Image After Visiting (實際之旅遊目的地意象), an...
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| Format: | Others |
| Language: | zh-TW |
| Online Access: | http://ndltd.ncl.edu.tw/handle/5x3qbs |