Applying Real Options Theory to The Right of Railway Ticket Reservation
碩士 === 國立中興大學 === 行銷學系所 === 102 === Abstract Due to the easy access of online railway ticket booking system and free charge of ticket cancellation, the average cancellation rate of Taiwan traditional railway is higher and higher. The situation of holding reservation tickets and ending up with cancel...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/4dh3hm |