A study of consumers’ preferences for attributes of facial skincare product–An application of conjoint analysis
碩士 === 國立中興大學 === 行銷學系所 === 102 === People desire to stay forever young rather than aging, and the dramatic growth of skincare market shows that the increasing needs. In addition, it was mentioned that the method of dealing with product information and the preference for attributes of products diffe...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2014
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| Online Access: | http://ndltd.ncl.edu.tw/handle/87358326243199841449 |