Production Line Design of Conspicuous Goods in Integrated Channel and Independent Channel

碩士 === 國立中興大學 === 企業管理學系所 === 102 === For consumers, the factors that affect their purchasing decisions are not just the product quality and price. You and I are likely to buy any emotional value of goods at all costs, just because it feels "worth." And this emotional value such as product...

Full description

Bibliographic Details
Main Authors: Yi-Ying Lai, 賴憶瑩
Other Authors: 蕭櫓
Format: Others
Language:zh-TW
Published: 2014
Online Access:http://ndltd.ncl.edu.tw/handle/61434098487460640872